July 9, 2015

Product Review: Benefit Roller Lash Mascara




If you've been around here long enough, you know that I have a serious mascara addiction. Dare I say that if I could only have one product with me for the rest of my life, it would probably be mascara. The hard part would be deciding which mascara to choose for a lifetime of lash happiness. I'm a cocktail kinda girl.


I purchased a tube of Benefit's newest mascara, Roller Lash back in March when I was testing products for my engagement photos. When I tried it out at my local Sephora, I was actually wearing  L'Oreal Butterfly Intenza and one of the associates applied Roller Lash over it. It was everything my lash-loving heart desired.

Excuse the slightly washed out photo.

I took this photo as soon as I left the store.

Bad mall lighting is very real. My phone's camera is also very picky.


Roller Lash claims to lift and curl the lashes with a specially designed brush. The "Hook 'n' Roll" brush has various designed bristles that grab hold of every lash and gives you a defined curl that stays in place for 12 hours.

photo via Ulta.com

The wand is made of a curved plastic, The bristles are small, which makes it great for smaller eyes. In the store, the associate explained it as applying it in a 'sad face, happy face' motion. The bristles on the rounded side of the wand are longer and more spiky. which add length and pushes the lashes upward for a curl. Turn the wand around into happy face position and you see a small plastic comb that separates lashes.

The formula is kinda wet, so it can get a little messy as you get used to working with the wand. After it dries, the lashes will still be fully flexible-- not crunchy or hard like some other mascaras. The box says it's water-resistant, but I barely touched my lashes with wet fingers and had black swipes on my fingers.

If a lash curler qualifies as your idea of a scary makeup contraption, this could be awesome for you.

However, when I bought the product and tried it at home, I didn't love it all by itself. I don't have the longest or thickest natural lashes, but I do prefer a nice balance between the two. Roller Lash made my lashes look longer, but I didn't get the fullness that I like. In fact, I actually forgot that I was wearing another mascara when i tried it on, so it was baffling me that I couldn't replicate that look. A week later, when I finally remembered, I stuck to wearing it in combination with other mascaras.

Up until I took these pictures, this week, I hadn't worn the product by itself since I bought it. For review purposes, y'all are about to get kinda friendly with my dark circles.

 Natural lashes


Roller Lash-tastic


Full-face comparison

I personally think that it wearing it alone is a great choice for a simple everyday makeup look. It really does open up the eyes really well. I just prefer a little more drama on my eyes. The one thing I will say about this product as a solo choice is that if you are a person that doesn't like clumpy lashes, don't attempt more than two coats. It starts to clump up something crazy, which leaves you vulnerable to the dreaded raccoon eye of flaky mascara.

If you're interested in trying out this mascara for yourself, here are the stats:

Price: $24
8.5 g Net wt. 0.3 oz

Water-resistant
Ink black
Satin finish

Buy it: at Ulta, Sephora, Benefit Cosmetics

Well, that's all I have for you today my loves. Have you tried this mascara yet? What's your favorite mascara of all time? Let's be web friends and tell me about your holy grail when you find me at one of the links below.

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