June 13, 2016

How To Shop for Drugstore Makeup: 4 Tips and Tricks

How to shop for drugstore makeup

I know you've had this happen before.

As you were cruising the beauty aisles at Target, you spot something new and pretty you want to try. Maybe a fun new shade of lipstick or new foundation formula, whatever it is, you need it in your life at this moment. So naturally, you toss it in the cart and proceed about your day.

 If you're anything like me, you went in for toilet paper and trash bags but came home with a new chair, two day planners, a shirt, trash bags, pizza rolls and a lipstick. You completely forgot the toilet paper.

Don't be like me. Be better.

Also if you are like me, then as soon as you get home, you tear into those new makeup goodies like it's Christmas morning. But this is why drugstore makeup can be scary-- you tear into it only to realize that what you chose didn't work. You hate it. You look like Morticia from the Addams Family and funeral home glam was not part of your plan.

What do you do?  Toss it in a drawer with the other 4,357 drugstore beauty products you have that will never work out. And now you're frustrated because shopping for makeup never seems to work in your favor.

It doesn't have to end this way! Makeup is truly a long-running series of trial and error. It's almost impossible to get around it. There are so many options, but you never know what you like or need til you try some. However, unless you're a billionaire, it gets expensive! So I came up with a few tips to help ease the pain of makeup shopping in your local drugstore.

1. Shop in a new neighborhood.

If you notice while you're shopping that some product lines stop short of your shade, or if you're looking for a brand that caters specifically to women of color, you may actually need to shop in neighborhoods with a larger demographic of people of color. I swear to you, before moving closer to Atlanta, I couldn't find a Shea Moisture bronzer to save my life. Now, I STILL can't find it, but only because it's consistently sold out at my Target.

On that same note, not all stores in the same area carry the same brands. Target, Walmart, and Walgreens are all within a mile of each other where I live. I find Iman at Target, Covergirl Queen at Walgreens and I haven't been to Walmart yet. (I know...how is this possible?)  But I'm betting that when I go, I'll find some Black Opal products. I haven't seen those at either of the other two. It pays to shop around others who look like you.

2. Take the color you are currently using with you if you are planning to try a brand.

Since it is unlikely you will be able to (and unsanitary, if you do) try on new colors in the store, your best bet is taking a shade that you're using now to compare to the new product you're shopping for. Also, if you like to wear colors within a particular shade family, it makes things easier to find similar tones and even textures.

3. Shop where the return policy is easy.

Stores like ULTA, Target, Rite Aid, CVS and Walgreens make it super easy to return makeup you don't like and swap it for something different. Just keep your receipt!

4. Shop on sale.

Start checking the weekly ad for the  aforementioned stores. They frequently have buy one, get one half off sales. So you can always buy two shades of something and return the one that doesn't work. Or just stock up on lipstick like I do. Most of them also have reward programs that give you points for every dollar you spend. Those points can then be redeemed for coupons or free product. Save your coins when you can.

That's all I have for you today, my loves. Do you have any tried and true methods for shopping for makeup at the drugstore?

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